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- Oct 28, 2006
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I have a friend who is a professional commercial photographer. His specialty is product photography mostly for advertising. We talked once about the "enhancement" of product pictures, how your your burger and fries never really look quite like the one in the menu picture. He laughed and explained that food is specifically exempt, but for most products, there are laws that limit "enhancing" the product with photo editing. For example, if photographing jewelry, you can not legally add a sparkle to a diamond; it has to sparkle on its own. You can do whatever you want to to get it to sparkle, multiple light sources etc., but you can't alter the actual item (substitute a higher-grade diamond, for example) and you can't doctor the picture.
Good post Gollnick, and I'm aware there are truth in advertising laws that govern retailers and advertising firms, however I've observed many times my wife and/or three dauthers complaining upon examining clothes purchased from catalogs and stating that the colors are not as bright or the print/pattern is not as sharp as depicted in the AD photograph.
And as I have stated; I know VERY little about taking a photo or the equipment/editing software, but I have a good eye as to what I'm seeing.
IMO, this issues is only going to grow as technology improves.
I think there is a whole world of difference between "fixing flaws in a knife" by means of digital editing and simply making the photo look its best. It's their book and their rules and they can do as they please, but exclusing ALL photoshopped pictures will amount to excluding some of the BEST knife pictures out there. Oh well, Darom has what - 4 books out now?
Roger
Roger, I agree with you 100%. And nowhere here have I insinuated that knife photographer's are "fixing flaws or adding to or taking out photo elements to make them appear something they are not, but just using modern technology to push light, color and sharpness to the limits of the technology which sometimes artificially enhances the knife.