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- Nov 9, 2009
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I am familiar with BM's MAP price-change, but I don't know what you mean by this. Thanks; pardon my ignorance.
Don
This about it in terms of hand tools, with the point of diminishing returns aspect aside. You can buy a complete 20 piece socket set from Wal-Mart for about $12-$18, for the basic do-it-yourselfer that might be enough. Then you have a Snap-on version that will run you just under $300. Same tool, different demographics. Professional mechanics that use tools all day long will annihilate the $20 set in a day or less, the Snap-On set may last years if not a lifetime.
Knives in the $20-$30 vs the $100 range also tend to vary buy customer. For many people a "Wal-Mart" knife is good enough, they cut something maybe once every 2-3 days. For collectors, accumulators, and steel junkies that might not work out so well as they typically tend to like pricier knives with better materials.
Sal Glesser has indicated in the past that Spyderco and say Busse are not going after the same market share (customer demographic), even though there might be some overlap.