Here's a photo with the detail from the Ardex label, showing a man swinging an axe overhead toward a stump.
It says:
HAND GROUND
HAND FORGED
TEMPER TESTED
with the equivalent also written in French.
It also says:
ARDEX
CANADA
Behind the man is a red crest or shield, with crossed arrows and a plus sign (or star?) below the arrows.
The logo to the left of ARDEX shows the letters AR curved to fit in a circle.