Sadly, i can't watch it here in Bosnia - sure wish i could though. If it's as the previous Posters have described, it sure makes the rest of us "normal" prepared-ness minded folks look like 'gooners'.
Honestly, a lot of Folks in the States pretty much perceive these "Doomsday Preppers" as fringe/marginalized people - the radical crazy's. OK, i know some of us would reply to this like, "Meh - who cares what anyone thinks", or "OH YEAH BABY - that's totally me and i'm proud of it!!!!" or "My hero is that dude in the movie 'Tremors' - he was awesome!!!!". OK, that's cool.
Unfortunately, popular public opinion affects law-makers who in turn make laws, pass 'initiatives' and other irrational regulations that can be restrictive and pose challenges to our US Constitutionally-Backed Bill of Rights.
The question becomes, "How, as responsible, productive citizens can we positively portray prepared-ness and reverse the negative opinion held by the masses?". Kinda like helping "Sheeple" understand that knives aren't only for criminals...