How about just improveing the steel and do some differant color scales,then work out a deal with wal mart to get displays of Spydercos lower end knives'Delica,Endura,Dragonfly,Native and Ladybug in thier stores.
Maybe do a specific color of each and let it be a walmart exclusive sold only by walmart,maybe a desert tan.I know that Ruger done this with them on the SS 10/22 with the green laminated stock.