Good point that the difference in price with the KME is not very big.
What weaknesses do you see in the design?
Not inherently stable (need to bolt or clamp to workbench vs. flipping a suction cup lever).
Stone looks very short (OK on small knives, but hard to hit full blade in a single stroke).
Clamp is very narrow (unless it really locks onto that blade, it might be easy to knock it out of alignment).
Golf ball handle for stone is in wrong place. Should be at the "open" end of the stone.
I DO like that ball-end that they use for the rod. Very little chance for slop there (as long as the tolerances are good).
But honestly, it's little more than Lansky attached to a base.
At this point, it seems anything new is going to take the core idea of a movable stone that can have a fixed angle of traverse.
Clamp the blade, hold the blade, magnetically grip the blade, you're still going to slide a stone back and forth.
Maybe the next real innovation will be in the sharpening medium?