The only trouble with the WE logo I've noticed is that better than half of the people seeing it for the first time interpret it to be "ME."
If I had to pick an underdog of a logo, it'd have to be Walter Brend's less than politically correct one incorporating the battle flag of the Army of Northern Virginia or the Confederate States Navy. Given current events, I really can't fault him for ditching it for his mainstream customers or custom collaborations.
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