My "local" store is about an hour away. They have an excellent selection and, surprisingly enough, their prices are not much higher than I would pay on-line - probably only about 10-15%. I try to give them as much of my business as possible. It helps that all of the folks who work there are knife enthusiasts and we have some great conversations.
There is another store that is about an hour and a half away. They are also knife enthusiasts and are great folks to deal with, but the last time I checked their website they were charging full retail price on everything. It's a long drive to pay inflated prices so, even though they are good folks, I don't deal with them anymore.