Haha, I'm surprised he didn't say that he tried to light an oak log and was surprised when it did not light. They key to use a firesteel is to maximize surface area and minimized particle size, so he really needed to crush up a small portion of the Esbit and fluff up the Maya Dust. He probably would have had much better luck then.
As others have said, why didn't he just follow the technique of the people in the youtube videos? I know I receive comments on mine that say that the techniques work well, so why isn't he questioning why those techniques did not work for him under similar conditions?