Cory Hess
Basic Member
- Joined
- Jul 1, 2014
- Messages
- 2,117
If a brand promises to provide a certain quality (let's say XX tested), then several customers complaining about fit and finish will point to poor quality control.
This is the one thing that really bothers me about Case's QC issues. When you go to their site or read their literature you read phrases like:
"Every knife is hand crafted by the most skilled artisans and cutlers in the business."
"Case knives are cherished possessions passed down through generations"
"The Tested XX is a symbol of Case's commitment to quality"
"Case is dedicated to making the everyday tool into a valuable treasure for discerning men and women who want more than just a knife."
"we know how to make a premium pocketknife."
This doesn't really jive with the "they need to cut corners to hit a price point". Now, I do believe that hitting their target price point is the reason that these problems slip through, but I really think that they need to be more honest about that in their marketing materials. There's nothing wrong with saying "We make a functioning knife that a working man can afford, using the best materials and manufacturing methods possible. In addition, our great history makes our knives extremely collectible." This would be honest, and I think that that would attract just as many customers as attempting to falsely position yourself as the premiere knife manufacturer. Even the biggest Case fans will admit that they don't consistently put out "valuable treasures for discerning men and women who want more than just a knife". I would also like to say that if they do in fact employ "the most skilled artisans and cutlers in the business" and then they put such high quotas on those artists that they can't consistently put out a better product, that's just a crime against humanity right there. It's also not good business to task the best cutler in the business to making $20 sodbusters. But then again, what do I know?
