I like G-Shocks, to me they look cool. Sure a rolex is nice, but to me it doesn't look as nice as some other watches a fraction of the price. Personally, I never understood when some folks that were not well off find ways to spend money on the craziest things. I knew a guy growing up, he lived in the worst hole in the wall trailer park you could imagine, but he had a Lincoln Blackwood truck with $4500 wheels and a $1200 set of tires. He also used to wear $2000 Italian leather shoes, and had a $20K Rolex something or other. He are mac n cheese with bologna sammiches every day. I'm not sure why people do that, but to me that is a lot crazier than buying a $100 G-Shock that will last for years. Talk about misplaced priorities. I'd rather have a nice home, reliable vehicle, than live in a ghetto and drive a car worth more than a city block worth of roach infested trailers. YMMV.