Mike Rowe really would be the perfect candidate I think. The only drawback is that while he probably has tons of woods experience from scouting and just being rad, people don't see him as that. They just see the 'poop guy' or 'fish gut farmer dude' or whatever gross stuff he did, not as a woodsman. But there are a lot of great opportunities for great lines and the ads themselves could help highlight his experience in bushcraft (assuming he has some).
"Do you want to buy a fancy paper weight or a serious, American made tool that gets it done? Beckers will take care of any 'dirty job' (OMG he said it) you throw at them, and I should know!"(Cue mud splashing on him or something, then he resumes batoning with his BK9).