Inexpensive is a better word than cheap. Cheap implies low quality. Just sayin'
I tend to disagree with the premise as well. Beckers are substantially cheaper than ESEE, and sure, if you want to buy someone else's custom work to make your Becker your own, you will indeed pay a premium. But modding is a time-honored tradition among Beckerheads. I'm not fond of micarta, or the ergos of ESEE, for that matter. And if you don't like the package that an ESEE comes in, you're going to be spending a lot more to make it your own than you will to get a Becker to where you want it. And you get a perfectly functional knife even if you don't mod it. The handles aren't elegant, perhaps, but they do the job.
So yes, if I want to buy someone else's micarta, and someone else's kydex sheath, I'll end up paying the same amount as an ESEE. But I'm going to have a better quality sheath, for one. And if I am reasonably handy, and make my own scales and sheath, I'll pay considerably less than an ESEE when all is said and done, and I'll have a product that's far more to my liking.
Not to mention, I just can't fathom how people can whine about the sheath for a Becker, and then happily turn around and buy a Busse.
Beckers are inexpensive. You just can't get around the facts. CUSTOM work to upgrade your Becker may be more expensive, but it's not necessary, you don't get any more function out of it, and the argument only applies if you think that ESEE's handle scales and sheaths are the cat's meow. Me, I'll take a Godspeed, Azwelke, or 710 sheath over a stock ESEE sheath any day. And that's not even getting into leather... And it applies even less if you make your own modifications. I can outfit a BK9 with stabilized wood scales and mosaic pins, fitted water resistant leather sheath, and modified grind, for far less than the price of anything else competitive on the market. For that matter, it's only barely cheaper for me to buy my own steel and have it professionally heat treated.
We buy Beckers for the value, the community, and the fact that you get a great knife that you can make your own in a way that no other knife company seems to come close to.