I love Swiss Army Knives but their advertising is pretty funny

you can always just use a bic lighter... idk ive had a bottle opener keychain ever since college. people go nuts over cap lifters in the traditional section when they get released on certain patterns :rolleyes:
 
Clearly the man knows what he's doing. He's making a notch to then break a piece off by smacking it on that rock.

Pay no attention to his point of leverage.
 
A lot of times the poor positioning and other errors are driven by the photographer rather than the ad writer. They want pictures that showcase the knife and tell the people to hold it in unnatural positions so that it is prominent.

A long time ago the analytical lab where I worked was putting together a brochure and sent a photographer around the lab. The photographer had no clue about how such a lab worked and wanted us to do weird poses. And worst of all was their request that any clear glass container have colored water in it, including the purge vessels in the VOC instruments. I flatly refused that request.
 
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