I would like to see their Farm and Field series sold in stores like Tractor Supply, Granger, Home Depot, Lowes etc, but I don't think that that will happen. For knife nuts that want a well made knife that will take a beating and come back for more, they are selling great. No, they are not pretty to look at like GEC's regular line up (they are neat looking), but they are functional. I have heard that this line is what the big hats at GEC were looking to produce since day one. Keep the knives they are producing, but the big part of their line will be the Farm and Field tools. At about 50 bucks, they are the low end of the GEC spectrum, but, they are still more expensive than a Case or Queen sodbuster. They are also banking that users will carry a sodbuster instead of a one handed wonder, razor knife, or their father's old slipjoint.
The knife nut community has been able to support Great Eastern, but will the working man pay for one of these knives? I have heard in the past few years, from the same family members and friends that would buy a $5 flea market junker, and replace it with another when it gave up the ghost a couple months later, that they will buy quality products. Now, how many know a quality knife when they see it? That Case sodbuster may not be of as high a quality as the Farm and Field, but will the working man care? It's made in the USA, it's stainless steel and it is made by Case. It is a good knife too.
I wish GEC all the luck in the world, and hope their line does well. I will stick with their bone/wood line, but hope that the Farm and Field line takes off. It seems to be going gangbusters with knife nuts, how will it do with the public?