We absolutely have but some people just get way too confortable and scared shitless of change that they totaly freak out when we take a different path.
All I can say is if they can't handle this small diversion with the separation of DPx and ESEE then they will probably commit suicide in the future when we make changes.
As for dealers, someone on the DPx forum was bitching about a dealer being pissed off. That's probably one of the same dealers that's still selling under the RAT Cutlery name after we have told them a million times to change it to ESEE. In short, if customers and dealers can't deal with changes and a fluid market state, then they do not need to deal with ESEE. We DO NOT do things within the industry norm. Basiclaly we could give the first damn about the industry norm. We do things our own way and if someone doesn't like it then buy your stuff from someone else. We set the mark on some things and simply refuse to follow others because "that's the way it's suppose to be done." So, anyone that doesn't like our recent decision, find somewhere else to bitch.