The use of the words blood groove to describe fullers is one I remember and really stands out to me concerning the direction of their marketing. I get the sense that they are mocking tragic situations in which a kinfe is used for self defense. Lynn Thompson was always serious about self defense.
Lynn Thompson’s detailed explanations of the knife designs along with examples of their use with videos of rigorous testing backed by real world use for example when he hunts. He manages to convey all this in a very entertaining manner without insulting deceitful hype.
I find Lynn’s principles to be missing in these new GSM ads. I am not wowed nor amused by the new ads in contrast Lynn Thompson ads are both amusing and educational whether people want to admit it or not. Come to think of maybe that should pay him the big dollars for marketing.
Well, I know up until 2006-2008 it was pretty common to see many brick and mortar stores sell Cold Steel.
At least in my state.
I know a few stores who quit selling their products and it can now be pretty challenging to find a brick and mortar business that sells Cold Steel.
Don't get me wrong. I have bought Cold Steel since 1998.
But I am truly convinced their marketing and videos such as what I showed rubbed many people the wrong way.
Including a good portion of brick and mortar stores.
I walked into an army and navy surplus store who use to sell mostly Cold Steel, Spyderco, and Benchmade.
The Cold Steel that used to take up a glass display case were down to a few machetes, Broken Skulls, and some Pro Lites and 2 recons.
I asked the owner who I shopped with was he going to get more Cold Steel?
His reply was I quote. Hell No, They have alienated many of my customers. (This was in 2015)
Some who serve in the government and law enforcement.
Due to some of their videos and Lynns comments.
Not my words.
I was really disappointed to hear this. As I can't afford Benchmade. And Spyderco I only like the Endura, Byrd Line, and Bow River.
Perhaps people are too sensitive compared to my youth of the 1990's grunge rock days.
But, you either got to roll with the times. Or get left behind.
Lynn Thompson I respect his contributions in the knife industry.
But he lost a lot of business due to his marketing strategy.
His proof videos were enough. When he started making comments about how his Chaos skull buster could fracture a skull or how his knives can lay a 12 inch deep gash.
And had clowns like Buck making videos spearing fish and slinging them on the river bank flexing and screaming like a cave man.
He started losing sellers and vendors.
Even Walmart would not sell Cold Steel pre GSM during Lynns run.
And to top it off.
Knife reviewers and folks like Nick Shabazz and Backyard Samurai. Now known as Backyard Knife Dude.
Along with other knife reviewers.
Took a witch hunt out on Cold Steel. And their influence on buying and even driving businesses into more or less sales is very strong.
Then the old school Cold Steel fans like myself are dying off.
Or switching to other brands due to GSM acquiring the company.
I for one wish pre GSM Cold Steel was aroound.
For the simple reason that you could spend $20 to $75 and have a quality workhorse knife.
Now we got a Cold Steel charging $130 to $250 for 4034SS.
The same Steel companies like Ozark Trail, Camillus, Smith And Wesson and Mossy Oak use on their knives that run $10 to $30 on their Wal Mart branded knives.
I own a few GSM era knives and the ones I got are ok for their use.Like the SR1 Lite.
Let's also remember the horrible customer service and non existant shipping times that still plague GSM to this day.
Which is why I won't order from that company. As I don't feel like having my money taken And forgotten about.
In some cases people have waited over 2 or 3 years or still waiting for their knife they ordered.
It takes years to build a solid loyal customer base. It only takes a few days and bad decisions to lose that customer base.
I do not even think Lynn Thompson is as well off financially as many think he is.
Sure he has more money than me.
But, Businesses generally don't sell off or go bankrupt unless they are losing more money than they are making.
Just an opinion and pondering on why Cold Steel sold out.
Nothing more.