Properly built, a round forge does just as well as any other, with a few advantages for knifemaking:
The "swirl" effect you're talking about isn't at all interupted in a horizontal body forge (see Cashen's website for basic design info), but it is in a vertical body forge (see Fogg's site for this one). Of the two I personally prefer the horizontal, for a few reasons:
As stated, the "swirl" or "vortex" effect isn't interrupted, as your workpeice is inserted through the "eye"
This means that you aren't sticking your steel directly into the flame front that is still burning through the oxygen (as you do in "box" forges like the diamondback), in fact, you're not really using the flame to do most of your heating work, you're using the radiant heat off the forge liner to do the main job of heating your steel. This helps amatures like me keep decarb and scaling down a bit while we learn to shape knives in fewer heats. I keep the atmosphere just a bit rich in my forge, and keep the steel out of the yellow areas around the outside, and this really seems to help both get a very even heat as well.
Also, you may want to very seriously consider building your own forge. You can do it for half the cost of a premade forge, and end up with a product you will be much happier with in the end.
Also, do consider the source and his / her motivation when reading these things. Darren is a great guy, and I'm sure his forges are quite well built, but he (very rightfully I should add) deserves and thus charges a premium for the time and effort of building a forge. These folks at Ironback are ignoring the difference between vertical and horizontal types of circular chambers, and what the differences are. Why? basically, to convince you to purchase their own product, which, imho is an inferior tool to a well crafted home made forge. They DO have one good point though, and that is about ceramic fiber. Ceramic fiber is an INSULATION it is NOT a refractory. The inner walls of whatever forge you work wth should be made of a good, durable refractory, and that refractory can (read: should) be insulated further with ceramic fiber to increase its heat holding properties, and thus its fuel efficiency.
In considering the source, bear in mind that I have no vested interest in what I'm telling you. I don't sell any such product, nor do I build forges for money. I bought the stuff from which I made my forges mostly from Darren Ellis because his prices are good and his service is superb. If you are even remotely serious about forging your own knives, then I would suggest that the skills required to build a forge should not be beyond your capacity, or you risk disaster operating one. Be creative, be safe, and you will end up with a practically maintenance free tool that can outlast and outheat any of the commercial offerings.
Some great resources for building a forge include Ellis Custom, for materials and supplies, Yeoman machinery is an ebay store that has air blowers that work beautifully for forced air burners, at a great price, and Kevin Cashen, Don Fogg, Indian George, Tim Zowada, all have websited that are chock full of design ideas and problem solving tips for building a forge.
If you run into problems in the process, I'm around these boards every now and again, as are several more experienced makers. When I was having problems trying to get a VERY big forge up and running, I discovered Delbert Ealey is about as nice and helpful as they get, and he knows his stuff!