Sal Glesser
Moderator
- Joined
- Dec 27, 1998
- Messages
- 11,681
Hi DGG,
Do you mean "a" marketing guy, or "our" marketing guy.
Our marketing guy is Joyce, whom many have met or communicated with.
Joyce will tell the public the truth about the features of that steel. She will generally get that info from me, experts she communicates with and the testing we do at Spyderco. (CATRA, Q-fog, etc).
While I cannot speak for her personal interests, I think she's savvy enough about steel that she would select the steel for the application. H-1 for water, etc.
I can't speak for other marketing guys. Some knife companies don't even list the steel they use in their catalogs. Some (like Spyderco) list steels and chemical elements as well as what those elemets do.
All steels look relatively the same, so if you're "selling" a more expensive steel, you have to educate your customer as to what they're paying for and why.
Most knife buyers know little about steel and purchase their knives on looks, thinking that "all steels are similar". Or in their case, not very important.
That small percentage of the market that does know there is a difference and pays attention to that difference are called "steel snobs".
One of the beauties of the knife industry is that the customer base is so varied. There are many happy buyers enjoying everything from fantasy knives to Military, pocket slip-joints to mega folders, cheap to custom, 0-1 to CPM-125V.
As one stays involved in the knives, and learns about them, their tastes change.
sal
Do you mean "a" marketing guy, or "our" marketing guy.
Our marketing guy is Joyce, whom many have met or communicated with.
Joyce will tell the public the truth about the features of that steel. She will generally get that info from me, experts she communicates with and the testing we do at Spyderco. (CATRA, Q-fog, etc).
While I cannot speak for her personal interests, I think she's savvy enough about steel that she would select the steel for the application. H-1 for water, etc.
I can't speak for other marketing guys. Some knife companies don't even list the steel they use in their catalogs. Some (like Spyderco) list steels and chemical elements as well as what those elemets do.
All steels look relatively the same, so if you're "selling" a more expensive steel, you have to educate your customer as to what they're paying for and why.
Most knife buyers know little about steel and purchase their knives on looks, thinking that "all steels are similar". Or in their case, not very important.
That small percentage of the market that does know there is a difference and pays attention to that difference are called "steel snobs".

One of the beauties of the knife industry is that the customer base is so varied. There are many happy buyers enjoying everything from fantasy knives to Military, pocket slip-joints to mega folders, cheap to custom, 0-1 to CPM-125V.
As one stays involved in the knives, and learns about them, their tastes change.
sal