What we have here is failure to communicate.
I've always felt that the term "custom" is horribly misused within the knife community.
Custom doesn't mean
hand made from scratch in any industry I can think of. Nor should it. That's not what custom means in the dictionary:
http://www.thefreedictionary.com/custom
Custom
adj.
1. Made to order.
2. Specializing in the making or selling of made-to-order goods: a custom tailor.
The American Heritage® Dictionary of the English Language
Custom
adj.
1. made to the specifications of an individual customer (often in the combinations custom-built, custom-made)
2. specializing in goods so made
Collins English Dictionary – Complete and Unabridged
In other craft fields, the term "custom" usually means 1) altered or "tricked out" or 2) Made to order. You have a car, and then you got a
custom flamed paint job. You bought a house and the kitchen was an odd shape, so you needed CUSTOM cabinets put in. None of the factory surfboards had the kind of tail you prefer, so you took one to a shaper and he customized the tail.
The knife world causes great confusion when the term "custom" is used to imply
handmade. Only the word "handmade" means handmade. I know in the jewelry field, handmade has been defined to include use of machinery so long as the machinery is in direct control of the user (not a computer)
I'm not expecting the knife world to change overnight. That's an unrealistic expectation. But over time, I think knifemakers describing their knives as
handmade will help better communicate how the object came to be.
While we're on the subject of these terms, I also hear people describe thier knives as "one-of-a-kind". this can be dangerous territory if you are not making high-end art knives. The fact that two pieces of burl cannot be identical is not enough to call something one of a kind. The same goes for recreating a previous knife but changing the steel. One of a kind should mean absolutely singular in design, materials and craftsmanship. If you can truthfully say that you've never made another knife like it, then "one-of-a-kind" works. If it's part of a run but just has a slight difference to the others, you should just say that it is unique and describe the differences.