I am absolutely hooked. Unfortunately, I do not know enough about Kershaw's history- so I doubt I will ever win. But I can certainly tell you about the future of this great knife making company after my first purchase last week of a Spec Bump S30V- AWESOME! Even my wife, who wonders why I would spend +$100 on a "pocket knife" even had to admit how cool it was (I caught her playing with the AO feature !!!). Now I spend most of my weekend reading the posts and planning my next purchase.