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Knife companies that need new logos

Discussion in 'General Knife Discussion' started by Comeuppance, Jul 30, 2018.

  1. Comeuppance

    Comeuppance Fixed Blade EDC Emisssary Gold Member

    Jan 12, 2013
    I'll start with: Artisan Cutlery's "is that a swastika?"

  2. Hickory n steel

    Hickory n steel

    Feb 11, 2016
    Gerber needs the opposite.
    I loved their old sword in mountain logo, and it needs to return.( they can keep using that new thing on their Chinese garbage " knives " though )
  3. Lapedog

    Lapedog Gold Member Gold Member

    Dec 7, 2016
    Burchtree Bladeworks;

    Wtf is that? A snake? A pokemon?

    Also I’m impartial to knives that use lots of Iron crosses and especially daltons with the SS runes.
    mmmotorcycle likes this.
  4. halden.doerge

    halden.doerge I'll Sharpen Your Knife Gold Member

    Aug 17, 2014
    Holt Bladeworks' fugly lion logo needs to go. Seriously one of the main things that keeps me away from a really cool knife.
    tyyreaun and Ten_Mile_Knives like this.
  5. H0kieengineer

    H0kieengineer Gold Member Gold Member

    Jun 24, 2017
    I don’t mind the lion and once you hold one of their knives, you look past the logo. Just me though, it certainly doesn’t appeal to everyone.
  6. Insipid Moniker

    Insipid Moniker Gold Member Gold Member

    Feb 28, 2011
    Anything involving a skull. DPX being the most egregious.
  7. sharkattacksw


    Aug 4, 2008
    It doesn’t look like a swastika at all. It’s 4 lines.
    DRLyman likes this.
  8. Bucketz21


    Mar 3, 2013
    i like Holt's. Not a big maker, but i think Burger's oval thing cheapens the look....a lot.
  9. Tommy-Chi


    May 25, 2017
    The Swastika was around for at least 500 to 1500 years before it was stolen and misused as a symbol of hate. Swastikas don't bother many because they represent JAINISM. Check out the religion. They are the most peaceful people on Earth.
  10. marcus52AR

    marcus52AR Gold Member Gold Member

    Apr 22, 2014
    ZT logo is a little bland..

    So is my input on it being so.
    pikemaster11, Sigsog226, P2P and 10 others like this.
  11. 91bravo

    91bravo Gold Member Gold Member

    Jun 29, 2008
    It looks like nY to me if the blade is pointed up. For New York!
    MarriedTheMedic likes this.
  12. SpySmasher

    SpySmasher Lead Guitar Platinum Member

    Sep 1, 2016
    Yes, that's what most people think of. Jainism.
    Stelth, WadeWilson, Jeff S1 and 14 others like this.
  13. halden.doerge

    halden.doerge I'll Sharpen Your Knife Gold Member

    Aug 17, 2014
    Dear god yes. Skulls are so effing stupid. Just, ever so. :confused:
  14. stonproject

    stonproject Gold Member Gold Member

    Nov 22, 2013
    Spydercos little tick looking thing could use a change
    Stelth, ridnovir, Darkera and 3 others like this.
  15. Nathan Temple

    Nathan Temple

    Jul 18, 2018
    Whatever this is. It looks like comic sans
  16. uxo2

    uxo2 Gold Member Gold Member

    Oct 3, 2013
    Smaller... A lot smaller.

    jux t, 115Italian, bikerector and 5 others like this.
  17. Lapedog

    Lapedog Gold Member Gold Member

    Dec 7, 2016
    It is a stylized swastika. If you remove the line that connects the rightmost vertical arm and the topmost horizontal line and move it to the middle of the shape, voilà swastika.
    Pogonasong and FortyTwoBlades like this.
  18. Mecha

    Mecha Madscienceforge.com Knifemaker / Craftsman / Service Provider

    Dec 27, 2013
    Maybe not the logo so much, but the names of the Kershaw knives are cringe-city. Fraxion? Method? Decimus? Natrix? Dividend? INTELLECT? The freakin' CATHODE?

    They have one called the Funxion. Hey Kershaw, Funyuns called, they want their knife name back. And omg the Tickfaw.


    And ZT is as bad as BMW cars in that they use a bunch of numbers and letters like a product code instead of a model name. ZT discussions are like, "I like the 0214 but the 7723 has moar swedge but they don't offer it in S130V like the 4338" ad nauseum. It's like a secret code.
    Last edited: Jul 31, 2018
  19. lieferung


    May 24, 2016
    Idk, I always thought Emerson had the worst skull logo.
  20. sabre cat

    sabre cat Basic Member Basic Member

    Jul 4, 2014
    Thank you.

    Not really crazy about ZT either. I can't help but feel it is a marketing change for them not to use their whole name.

    I have passed on purchasing knives in the past because of logos and names. Are you listening, Cold Steel?

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