I fully believe that BM has the abiltity to produce without a doubt, the finest production knives brought to market. However, they seem to step on their meat everytime they get a chance. I'm not calling their product line junk, not at all. I own several, and like them. But my favorite, is a 710....a timeless design. It's not a newb by any means. I wasn't around to get a 705, but would probably be in for 3. The AFCK, never even laid eyes on one. But I like the looks, and would buy 3 or 4, if they were $100 or less. The pinnicle? Put me down.
I am not going to pretend that I know BM, better than BM. But I do know a thing or two about marketing. It almost seems that they have too many overlapping knives, that are competing for the same marketshare. These are the same knives, that if you got rid of, and made some versions of the ones we have listed, they would probably regain the market with a vengance.
I realize that this is the BM forum, and I mean no disrespect. I will still buy your products. But I am now just a lot more picky about which ones I buy. There aren't a lot that appeal to me. If you want a great example, take Spyderco for instance. They build all kinds of stuff. Some lasts a year or two, some are just special models, and so on. But do you see those guys discontinuing enduras, delicas, and the like? No, they are bread and butter.
In other words, you don't have to discontinue classics, that I am sure would sell, for newer, lesser designs. I hope you guys are listening, and taking notes.