kootenay joe
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rma100, do you know this or assume it ?Copperhead Jigged Bone describes the color of the bone on the 811313 Abilene Stock knife because the People that cut the bone, jigged the bone, dyed the bone and built the knife named it that.
The majority of manufacturers gave up naming their own products, colors, scents, etc well over 50 years ago. They employ the services of professional marketing agencies to come up with the slogans they use and the words to describe a color or scent, etc. Picking the 'right' words means the difference between success (lots of sales) and failure (little consumer interest) even though the product is the same.
"Ford Built Tough" probably cost Ford millions of dollars, but smaller manufacturers can employ the services of a marketing agency for much less money, like a few thousand $.
Maybe GEC does create the names they use 'in house' (although this still does not make "Copperhead Jigged Bone" self explanatory) but they would be the exception among manufacturers.
kj
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