Word of mouth advertising is more important now than ever, since we all now have have wider influence through our individual stories. Customer service experiences should not be individual stories, if a Brand's name is going to have a meaning that is equated to quality. If the word quality still has any meaning at all, it is consistency. Do it right the first time. If a mistake is made prior to shipment, make it right--if the customer gives you the chance to do so. A satisfied customer is only product that any non-mass production company should really strive to produce.Remember, I did not break my knife. It was sent to me this way as a first quality. All I expected was for them to look at it to see what could or could not be done. Good customer service is protection for that day when the knife craze dies down or new competition comes along. Our individual stories will not matter then, it will be the cumulative affect
Last edited: