So what do you guys think of our new products for 2013 so far? What is your favorite? What are we missing?
Benchmade,
Thank you for soliciting feedback and making this subforum. Overall, Benchmade is my favorite production knife company and makes the best knives in the $125-$200 price range. I am providing this feedback because I value your products and want your to succeed. The new folders offered this year are completely unappealing for several reasons.
Your new lineup is devoid of innovative manual action folders. Instead, you chose to ride the flipper trend (BM300) and push assisted-opening folders that have either been released (Emissary/Triage), fall within a specialty niche (Triage), mimic previous designs (Volli), or attempt to capitalize on "sleeper" success in 2013 (Emissary). These knives are unappealing due to the assist opening mechanism, which axis locks do not benefit from, and various design aspects.
Your manual action folders are the best in the market: 551, 710, 810, 275, and 940 to name a few. These are the bread and butter of your company, and your develop resources should go into perfecting new models that build upon their successful designs. I suggest responding to common criticism against each knife (i.e.-551 is too fat, the blade shape should be more like the Ritter model, and the plastic handles feel cheap) in an innovative way, along with weaving in new develop ideas, to create next-generation manual action folders.
The only knife that is mildly appealing to me is the Bushcrafter, but I am puzzled over the use of S30V steel for a knife type that generally uses carbon steels. As for the other selections, Balis do not appeal to most consumers for a number of reasons associated with their exotic deployment. A "breaching" hatchet is not something most people need.
Instead, most people want and need your manual action axis folders. Develop those. Make them lighter, stronger, and better slicers. Offer more blade grinds (FFG please). Focus on developing knives that fill the "larger" EDC role and carry like much smaller knives (940 and 710 are great examples). Do not follow trends--ignore the excessive jimping craze, flippers, pant-ripping g-10, etc. Set your own trends: high end steels, textured and colored G10, axis lock perfection, competitive pricing, etc.
And keep kicking (expletive) this year.