Our new magazine ad...

[Battlesword]

I like the Ad especially the "No Hype No BS " line,since i used that exact line yesterday in a post on this forum .LOL Great Minds etc?

 

[Varg Lobos]

This ad would work well in the magazine that you guys are hoping to put out.

Any news on that front?

 

[MrCoffee]

Damn, just about prefect!

 

[mpk]

I like it. You guys did just what any ad company would tell you to do, Name your product, focus on your market(survival) and highlight your strengths(guarantee). K.I.S.S. 'keep it simple stupid" straight and to the point. well done.

I do like the idea of an ad contest thou - could be interesting

My .02

Mike

 

[Cpl Punishment]

I like it overall. Knife in the foreground, something happening in the background associated with the guys the knife is named after.

Two small criticisms (well, three).

1.) It's an obvious photoshop with no rotor wash in the water -- with all the pics you take on your SA forays with the Junglas, you must have one that has rotor wash you can use.

2.) Maybe a simple statement of "No BS lifetime warranty". Kinda fits witht he attitude int he ad better.

3.) There has been a serious dearth of hot women in your ads -- WTF?
Maybe for your next ad, have a copy of Mrs. S's butt tattoo?

 

[R.A.T.]

Man, my woman skills have been lacking lately. All I can find are ugly women. I'll try to do better in the future though.

 

[Cpl Punishment]

The longer you're in the jungle, surrounded by a bunch of sweaty guys, the better those ugly girls look!

 

[savagesicslayer]

you should fit in the dressed alligator.Nothing says hardcore like eating a freaking modern dinosaur.
It's a good add.Though more jungle would be better.Less Blackhawk Down more Predator.Are you guys going to do other ads with other models of knife?the 4 or Izula perhaps?It'd be cool to show off the range of your product line.

 

[LittleSpartan]

No, but I was!

I just had a vision of you dancing to vanilla ice's ice ice baby... lol. Was that from the 80s?

Man, my woman skills have been lacking lately. All I can find are ugly women. I'll try to do better in the future though.

Lies. You just need to remember, find the ladies. Hire. Done. Do not DRINK, than look for ladies. Than try to hire...you may not be of the judgement when you do rofl.

nice ad! :thumbup::thumbup: i like the 80's too! were your knives around then?

No, but if you go back in a hot tubbed time machine? You'll see Jeff made neon colored pants, weird hair, and a huge carry box radio...tactical...

Jeff, what were you doing in the 80s? lol.

 

[Cpl Punishment]

OK here's the idea (sorry, stealing the idea from above).

Have a pic with some hot blonde chick like you used to have, straddled over the top of a dead caimon with a Junglas sticking out of the top of its head -- Crocodile Dundee style -- the copy can read "Fixing dinner -- ESEE style"

 

[R.A.T.]

Problem is I don't "hire" these gals.

 

[adaman04]

Problem is I don't "hire" these gals.

Of course not, that's ridiculous. He blackmails them.

I didn't know we had so many advertising experts in here!

 

[pittsteele]

you had all the right elements, just not laid out the most effective way...

:thumbup:

 

[R.A.T.]

Holy Shit! That hurts me eyes to look at it

 

[R.A.T.]

Nice graphics work, but I am old school in just about everything I do. Hell, I'm old. Not into the new-fangled way of doing things, especially when it comes to advertising. I don't like things jumping out at me unless they're beautiful blonde females without any clothes on. I'm just too simple-minded I guess.

 

[pittsteele]

i quote a great American, joe dirt: "it's not what you like, it's the consumer"

 

[R.A.T.]

But I a consumer and I refuse to buy stuff that the advertiser has to make the ad jump out of the TV screen or off the page.

 

[R.A.T.]

To be honest with you, sales from ads are not that big for us but we advertise because the magazines support us. Bladeforums probably sells more ESEE knives than any other medium with indivdiaul law enforcement and military running rigth there with them. LE / MIL sales are huge for us. Our whole marketing campaign is driven from word-of-mouth and direct participation and interaction with the end user.

 

[adaman04]

Ahhh, I think there was a hit of acid in my luuuuunch!

The "no hype no bs" is kind of bold and so is the "real knives, real training" part. Nice work though.

 

[R.A.T.]

Ok ad gurus....

I tell you what, have the mods get a contest going and whoever wins will get the next ad placement plus some free shit. With that said here are the ad specs that you need to build to, but don't post up a full res here. Just make sure you save the high-res to send to me if it wins.

No Bleeds
4.625 wide x 4.75 high
300 DPI
CMYK
PDF Format (for high res if it wins)

Now, I'm not going to supply any photos or info for this. You can go on our site and get high-res images. Look for it, you will find them.