- Joined
- Apr 29, 2011
- Messages
- 951
OP shows no evidence for the claim. Prices are not determined by material inputs. Also, there has been adduced no evidence that people make their choices based on brand instead of something like aesthetics or perceived craftsmanship, nor any evidence that people aren't using the brand as a proxy for craftsmanship. To be credible, one would also have to rule out effects like "buy USA-made", or preferences for other features like locks, handle shapes, or blade profiles.
In short, this is either very shoddy thinking or a troll.
Considering two people in here already said cold steel should of thought about their marketing tactic on the demographics they cater to shows that people buy based on brands and marketing. Materials and craftsmanship went over their head with their only dismay being that it's "mall ninja gear" and that "first responder" gear is better just based on the demographics they cater too.
Last edited: