Some great stuff on here, I had a small scale knife business once and its all valid.
One thing to note that was mentioned earlier.
The US is not the only country in the world, yet, many sellers have not figured out that you just write United Kingdom Or Germany on the package instead of Huntsville AL
The guys in the UK love the US made stuff, especially at the prices, and they get bent out of shape when someone can't be bothered to just write a different country name on the package! That, or they charge some stupid greedy postage fee.
You dont make anything that would cause any problems with cusotms of any European country. Get on the forums, especially Bushcraftuk . com as most knife users in the UK will be on at least at one of the sites and IIRC BritishBlades have a section at bushcraft uk so cross pollination will be easy.
re: your site, I did the same thing, saw something on the forum here, said 'Hot damn, me wanty!!!' went to your site, said "WTF?!?!" and gave up.
Updating a site is no harder than posting stuff here! Seriously its a 30 min lesson and you are good to go.
Best of luck!