Their "tech" people take time off the line or producing artwork, etc. to do the website. It has a "Production Schedule" (
https://greateasterncutlery.net/blog/production-schedule/) showing what is currently on the schedule, a "What's Happening" (
https://greateasterncutlery.net/blog/2022/06/28/whats-happening-2/) page showing actual production line photos of the knives moving thru, and a cover shot (
https://greateasterncutlery.net/blog/) of the knives as they are preparing to ship to dealers.
At one time they would show several patterns on the Production Schedule page. But the shipment of bocote wouldn't make it, or the blades would come back from Peter's with some small issue and have to go back, etc, etc. So instead of having to apologize and re-organize the schedule page - they have just pretty much stopped pre-posting. Also, many times they probably don't want to have to answer 200 phone calls questioning the upcoming schedule.
On the prior production questions / recommendations.
They have 28-31 employees. When they lose one and have to hire a replacement, it takes Bill weeks to get them trained in their station. Which is weeks that Bill can't take back his "roaming" position on the line to cover for illnesses, vacations, etc. Last time I had a substantive talk with him, he was training 3 people.
When they had @20 employees, they were making @75 knives/day. Now they keep @30 and are putting out 100-130 knives, depending on the pattern. So, let's call it 30k knives / year. It would probably take 5k+ knives to temporarily satisfy demand on popular patterns. So, to try and satisfy the market would allow for 6 patterns yearly. Two months making the same pattern. Not only would the employees lose interest, but so would the market get sick of waiting for the next pattern.
They could probably go out on the street and find 10 more employees. Then you have months of training and the quality would take many months to stabilize again. Then, if the economy gets wrecked (very likely) you get to lay of 10+ people that have become your friends.
The current economy is pushing out those with expendable income and this looks to be a long term trend. So, when the knife market does tank and they can sell everything they are building will the knife community start a gofundme for another failing traditional knife company - probably not. So, Bill has a lot of decisions to make about how he runs a long term business - and I don't know of anyone more equipped to make that call in this particular space.