Just to clarify, with ZT now MAP (20% off MSRP instead of Benchmade's 15%) is being enforced only in the form that you cannot publicly advertise below MAP as a bonafide ZT dealer. Most abide when a new knife has just been introduced and/or the stocks are low. However, you can find many legitimate ZT dealers selling for 35% off MSRP once an item is readily available. They all do it in different ways and different extents.
In the current calculus, you can get a ZT 0801 with titanium FrameLock, Elmax, flipper and titanium handles for $25 less than the Benchmade 940 with Axis Lock, S30V, thumbstuds and aluminum handles!