Most of the Swedish axes, even today, are "American" in pattern, despite them making a few major omissions in terms of design subtleties. The older ones, before the yupster axe trends that yielded the current designer swede axes, were actually pretty geometrically sound. If American companies still made good axes, I'd be all for supporting them over Swedish companies making axes of the same patterns. But there aren't any, and the Swedish axes don't impress me much either.
Hults Bruk is one of the oldest and arguably the most influential axe maker in Sweden. Before 1887 all axes produced here were hand made under kind of primitive circumstances but with excellent raw materials. This is when Gunnar Ekelund, the owner of the factory goes to the US to study your production methods, and obviously also axe patterns, and brought with him the industialization of axe production in Sweden. Everything our production is built on, except raw material, comes from American ideas.
Much later (1980-90?) does this Gränsfors/Wetterlings "neo-rustique" whatever it is, start to eat up the market. But the way I see it, those are separate from the tool production as they are gifts and wall hangers.
Regarding the quality, of what I have seen of it and only counting what a sane person would consider a tool, the quality seems both high and even. The only down side to Swedish axe production today is the extreme lack in variation. There is one head pattern in production. One.