For $85, for example, he would be able to get a lot more than a Hissatsu.
Hardly. Buying a knife that even the manufactures say is "designed only for combat", or is named "CQC" or "assault", is one of the worst ways you can go for a self-defense tool.
What's with the brand loyalty?
This may be necessary for you. This certainly doesn't apply to enough people for you to claim to ALWAYS have one. Serrations are quite useful, but to many not worth compromising inches of plain edge blade for it.
We're not "writing off" CRKT. I'm writing off Hissatsu, the knife, which is completely unsuitable for his purposes of use when travelling, especially since many countries have much worse knife laws than the US. It is also unsuited as a "light to medium outdoors" knife, which he also needed.
FlaMtnBkr, on the other hand, is wondering about your brand loyalty.