Great list of replies already delineating various corrective maintenance options.
RE: "I’m assuming that’s the steel"
Most likely yes "steel getting embedded" along with ANY and EVERYTHING that may have been on the blade (tape residue, etc., etc.) from ANY previous sharpening session provided first step in sharpening, of cleaning the blade, is not followed.
RE: "How long do they last before needing replacement"
I would think forever, with typical maintenance. Unless the stones are physically damaged (like chips, etc.), the stones were designed to last. Decades back Sal mentioned the great pains they went through to source construction and composition of their stones as related to LONG TERM performance.
RE: "what should I be doing to maintain them"
Clean them, and dress them like any other sharpening media. ANY debris on the stone is going to impede/degrade its potential performance.
I recently got a 2nd hand Sharpmaker (probably 10+ years old) where the owner said it would not work. Cleaned and dressed the stones and they now work just fine (so long as user stays away from the allowing the chipped corners to index the edge).
Typical of any stone;
After you get them clean, keep the clean. Clean before putting them away so they are ready for next use, clean them as you use them, as needed. Dress them when cutting performance declines.
Only clean stones cut clean bevels.