It is evidence that "on its face" or "at first sight" is enough to prove guilt. Prima facie evidence can be refuted and often is; however, as I said in an earlier post, a retailer will have difficulty refuting this if that retailer,
without previously notifying the buyer, provides a product inferior to the one it advertised. That is what SMKW did in this case, and has apparently done before.
pri·ma fa·ci·e
/ˌprīmə ˈfāSHē/
adjective & adverb
Law
adjective:
prima facie; adverb:
prima facie
- based on the first impression; accepted as correct until proved otherwise.
"a prima facie case of professional misconduct"
prima facie
: (pry-mah fay-shah) adj. Latin for "at first look," or "on its face," referring to a lawsuit or criminal prosecution in which the evidence before trial is sufficient to prove the case unless there is substantial contradictory evidence presented at trial. A prima facie case presented to a Grand Jury by the prosecution will result in an indictment. Example: in a charge of bad check writing, evidence of a half dozen checks written on a non-existent bank account makes it a prima facie case. However, proof that the bank had misprinted the account number on the checks might disprove the prosecution's apparent "open and shut" case.
Regardless, it's moot as the code I cited is in in the VA Code and SMKW isn't in VA. I cited it because I was told I was incorrect in my statement that
"If it were a brick and mortar store here, they would have to honor the better product at the cheaper price. It's the law. Thought it was so everywhere in the USA.