Whichever price/budget range you're good with should be the cap for your choice of knives. Most people are good with that because it affords them a good collection of knives to choose from for their daily carry. All the folks I work with are happy with one knife, but they aren't members here.
What I've seen from members here is that in their journey down the rabbit hole, they want to move to the next level of knife collecting/using for EDC tasks. So, when they ask, a CRK is mentioned often. Hence, the perceived hype. IMO, the reason for that is, CRK has been around a long time and the knife has proven itself to be a well built, reliable tool that offers a person a variety of flavors. People are creatures of habit, when something new comes along, they stick with what they know. Therefore, if I'm willing to drop $500.00 on a knife, I want to have peace of mind that I'm getting the whole package deal, and not just part of it. In my humble mind, knowing that customer service, resale value, desire for the knife stays strong it's easy for me to choose a CRK.
Yes, there are other brands in that price range that match CRK, but I'll never know because I like to stick with what I know that has a proven track record.