After several years of following releases of different "super" steels and trying out everything on the spectrum from MTech's 440(?) stainless to Spydercos in s110v and k390, I definitely reached a point of alloy fatigue and frankly never saw much of a difference in use. For me, normal day to day folder use is so light that edge retention has never been much of an issue. When I do have heavier use tasks, it seems like anything I choose goes dull.
I'm also a quite a lazy sharpener and use my blades to low sharpness (snagging on printer paper) before I sharpen them back up. Some people maintain that high carbide steels are easy for them to sharpen, which is great. I've always felt they're a b!tch, especially with the relatively thick, wide factory bevels that most production knives ship with. If those are easy, give me the "super easy" to sharpen steels that have been aggressively thinned out and can be taken from dead dull to shaving in 2-3 minutes freehand on a $5 Norton Economy combo stone.
Ironically, this is partly what led me to Bussekin. Sensible steels for the intended application, tough and easy to maintain with good but not extreme wear resistance. A company that really focuses on nailing the heat treat and built their reputation with live demonstrations, really cool stuff. I often find them too thick at the edge, but have no problem dialing them in to my preference and understand what they do considering the warranty and claims of "the toughest knives on the planet."
The M390 popularity is interesting. I haven't tried it or its analogues, and I'm not saying it's a poor choice by any means, but how different can it be from s30v really? If you look at the compositions and note that the percentages given are really ranges and that they will vary from batch to batch; what is the end user going to see that couldn't easily be trumped by differences in the hardening, primary grinds, edge angle and finish, or even the random nature of the materials being cut? I suspect the reality is maybe corrosion resistance?, but otherwise not much.
/rant off