Too many SKUs? Difficulty in paring variations of similar models? NO PROBLEM; do what General Motors does. They have Caddillac, Olds, Pontiac, Buick and Chevy all with different trim levels, market targets and pricing.
Got one model with different handles and different steels, how about black plastic cheapies in bubble pack as your Chevys and the Wegner, et al collaborations as the Caddys? The variants could be grouped by price and features of likely market (ELU) appreciation. Think about it, if GM were to put titanium torsion bar, independant rear suspension on Mrs. Klabberdasher's Buick, they would be throwing money away; she doesn't care. Put big, thick and cheap cloth seats in a $50,000 c5 and watch consumer's noses curl.
a) Cheapie/welcome to Spyderco entry level; b) step-up/special use; c)high end production and; d) collaborations.
Kids who saved up and bought a chevy drive caddies. Those who cut their teeth on Fords now drive Lincolns. Your situation is not problematic; it is opportunity.
Bottom line, Sal: you should have MORE SKUs, MORE variants and ANOTHER marketing division, or TWO. BTW, since it was my idea, I will head one of them for you.
[This message has been edited by Nimrod (edited 07-21-2000).]