While I am giving some feedback here, Sal, let me comment on the Spyderco logo. About an hour ago I pulled a tick out of my beard. Do you see where this is going? When I pull a tick off of one of my dogs and let them smell it to see what I was doing rooting around, I say, "Ugh, nasty, nasty!!!"
I doubt if you designed that logo. I suspect it was designed by someone sitting at a desk who has never had a tick crawling on them. It is something that I have to overcome with hard mental effort when encountering things Spyderco. It is not a stroke of marketing genius. This project would be a good opportunity for a new emblem, if emblem was called for, which it isn't necessarily.
I think most folks who try Spyderco come to associate the "bug" with high quality, innovative design and great value. I know I do. Welcome to the family. I think a year from now you may look back and say "What was I thinking?".
Long Live The BUG!
ken