I think what people are trying to say is that, when they spend the amount of money that Strider charges for even a production model. the least a company could do is make it seem like they care how it is presented to the purchaser. When you go to an expensive restaurant do you expect the food to be served slopped all over a paper plate? Even if the food was delicious you would probably say "yes the food was great, but....." Does it mean you'll never go there again? No, you just were expecting a little flourish considering the amount of $ you are dropping. That is what is being said here. "The knives a great, but.....". People want to feel special. Not short bus and a hockey helmet special, but "Hey, I'm important" special. We all want that feeling. I just bought a Foursevens flashlight. I got it for around $60. When it arrived I actually stopped and admired the box for a few minutes. I read all the descriptions, played with the magnetic flap and actually showed the wife "hey, check this out".