I'd like to throw a couple bits into this pot; and of course, I'm pretty much reiterating what other more knowledgeable type have said.
I don't think the original question was stated correctly...not thought through completely in a preactical manner(?).
This issue could be considered "hype" if we were talking about something that could be purchased for pocket change - or of a price that is easily afforded by anyone. But we're not, we are talking about a product that for anyone is expensive. I don't think people generally buy expensive items that don't at least have some value/merrit.
It's like asking if a BMW 5-series is better than, say, a Chrysler M300. Each has it's own merrits, and I don't think that saying, X-number of customers are satified is wrong in response to (Why should I buy your product)...I think the person saying this may be trying to tell you that...look, I sell lots of these things, they seem to be liked by alot of people, and quite frankly, go away if you don't want it...I really don't care as I sell all I make. (Now weather he's right or wrong is another question)...then again, that person is in business to make money, and when your income is dictated by the number of people you talk to, you try to minimize the time spent with lookyloos. It's always a buyer beware situation.
As for the bottom line on Talonite, in my eyes, it is like any other material; it has good points and bad points and that depends totally on what you plan to use it for.
I think the one thing that we as knife makers and buyers need to realize is that until that magic material is found, a knife is a compromise - material, geometry, etc.
Darren