Knife Shows and the internet are not either/or. Do both as much as you can.
The marketplace will sort it out quick enough if there are too many shows.
Times have changed, as they always do. The days of two or three good handmade shows a year when it was the Guild, New York, and California are long gone. Welcome to the new reality of smaller shows, and a time when marginal knifemakers are going to find themselves, well, marginal.
Great observation from a show promoter
. I guess you told me
A maker who can't handle overhead of show attendance, and has little interest in face to face meetings, and/or makes a clunky trot-line-weight knife that is photogenic but has no hand appeal whatsoever might be well served to stay home and be on the net alone. It may sum up to being what the knifemaker's goals are. I suspect in today's market that no knifemaker can afford to skip any avenue of sales--but there are few great marketers among knifemakers in my experience. Sorry it is that way, but again, reality.
As a maker who has orders to fill and loves shows, it is getting harder to find out which shows are the best shows for ME, As I've gotten older, I am making fewer knives and while trying to fill orders, I have to find shows that are profitable. I don't care who you are, if you are full time as I am, I cannot continue to do shows that are not profitable. It is much more that taking a handful of knives to a show and selling them and coming home with cash. I have to look at a few days out of the shop and not filling orders before and after a show. I have to figure in show expenses, travel, meals and lodging not to mention shop supplies to prepare for a show. Expenses add up real quick.
Balance of a finely crafted knife cannot be transmitted over the internet.
However, for those of us that do attend shows one of the reasons we do has nothing to do with sales. It has to do with friendship, making new friends, enjoying the company of old friends, sharing this unique passion for pieces of sharpened steel.
For shows to grow and prosper we all have to change our marketing approach. Shows are more than pure sales, but for years we have sold only sales. "Come buy a knife, Come sell a knife." Sales are down when compared with 5 years ago for most people, expenses are up. Just like nearly everything else in the entire economy right now. Knives and knife shows are not impervious to economic conditions.
To read some posts on forums one might think that makers expect it not to be that way.
One way is for show promoters to be more interactive on the forums instead of showing up and posting that they are having a show a month before the show and that's it. Maybe a show promoter can have a sub forum where they can post updates about their shows and promote their year round. Make it lucrative for someone who is on the fence about going to a show. I have to say that Bruce and A.G. are the exception rather than the rule as they are not afraid to jump in and give their opinions.
If you were to ask a group of Republicans at the Republican National Convention, "How many of you are Republicans?" do not be surprised if most of the people say they are Republicans. I would venture if you ask people on the internet if the internet is important, you are going to get the same answer for the same reasons.
If you ask a show promoter if shows are important........
The internet is an important part of the knife scene today. It is not the ONLY part, unless you choose to make it so. You can buy plenty of knives on the internet, you can sell plenty of knives on the internet. You can also talk to people you may never see face to face. But if that is all there is to knife collecting for you, I can tell you that you are missing 60-70% of the knife experience.