Outstanding Post..
There is a wealth of valuable information contained in your words..
You should have to pay for this type of insight..
You should consider writing a small column for SnodyWorld..
Thanks for showing some love and mentioning my name...
We need all the love we can get..$$
Chunking the Duece...
Much Respect...
All the discussion about pricing and the difficulties in attaining the "proper" price for a knife got me thinking
You have a unique tool with your Snodyworld.com page
It's pretty much
permission marketing at it's finest
They have already "expressed interest" in your products
Now you have to TARGET them
And hopefully, you will command a higher price from their brand loyalty
As I posted before, brand loyalty is one of the reasons goods become more
price inelastic
Look at the Busse Knives For Sale section
If you raise the price of a 2001 Battle Mistress from 500 dollars to 600 dollars
The Busse Hogs don't care
They are willing to pay pretty much anything for a 2001 Battle Mistress
At least in my observations....No offense to The Busse Hogs
You guys are VERY brand loyal....that is nothing to be ashamed of.
You could create a "auction" module or section on your webpage
I believe Busse Knives has such setup

You could put your latest greatest knife up for auction
You have already filtered out the NON brand loyal customers
(They must be brand loyal to sign up for your page and pay the monthly fee, right?)
Let the auction run for a week
The final price is your "suggested retail price"
The price might be a little higher because of the "prototype" factor or the "internet only limited edition" factor
So, if the final selling price is 100 dollars
I would make the MSRP around 95 bucks
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You are kind of my case study in "The Effects of Social Media on Equilbrium Prices"...lol
I think your model is successful for 2 reasons:
1)You embrace the Hip Hop Culture
2)You embrace The Net
Most people shun the guys with the saggy pants and the Tupac shirts
You made them your target market :thumbup:
It's called
The Cool Factor
This documentary provides rich material for classroom discussion of agents of socialization, particularly peer groups and the mass media. The Merchants of Cool is a PBS / Frontline analysis of youth culture and mass-market norms.
http://www.nyu.edu/classes/persell/aIntroNSF/LessonPlans/Lesson%20PlanMerchantsOfCoolFilm022908.htm
Frontline: The Merchants of Cool
I'd be willing to bet the age demographics of your customers is lower than most knife makers
What do you think?
The term Ghetto Gear may not be PC
But who cares, as long as it increases sales and more importantly, name recognition
Now all you got to do is send out Ghetto Gear catalogs to the Compton and Fifth Ward zip codes....

Get the
word on the street about Snody Knives
Regarding The Net===>
It's free advertising
Bottom line.
Cost you nothing to sign up for YouTube or Facebook
The only thing it costs is your time replying to posts or editing videos
Your persona is a throwback to Ron Popeil
I mean that in a good way
Being campy is hip now
People don't mind a showman these days
Look at Lynn Thompson
A lot of people like seeing him in his spandex pants using knives to cut things
(Now THAT is entertaining!!!)
I call him The Cal Worthington of Steel
Your videos of you chopping sides of beef is a classic example
There is cheesy/campy factor to it
It's funny and I consider it an "ode" to the impresarios of days gone by
Kind of like the mandatory cutting of the can in the Ginsu Knife commercials
I remember I used to go the Intn'l Car Show at The Moscone Center every year with my dad
Every year there would be some new guy with his "anti window fog" proprietary formula spray (or rag)
I used to watch the speil/demostrations with awe
WOW!!! The glass on the left DOES not fog up!!!

I wasn't offened by the over showmanship
It had entertainment value
Look at that show the have on Home Shopping network
Cutlery Corner or whatever they call it
I watch it
Not because I like the quality knives they showcase



I watch it because it is entertaining watching someone pitch a piece of cr@p 440A steel knife with laminated, colored, plywood handles
It's really beautiful to watch
Marketing 101..IMHO
I went to the SF Intl Car Show 2 years ago
The anti fog peddlers were still there behind their podiums and tables...lol
They still have their spray bottles to simulate rain, too
Although I did notice there was a lack of bikini models next to the Maseratis like the old days....
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You need a "sonic brand" Mr. Snody
Think of the IBM tones they play at the end of the commercials
ound branding (also known as audio branding, sonic branding, acoustic branding or sonic mnemonics) is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers, taking advantage of the powerful memory sense of sound.
http://en.wikipedia.org/wiki/Sound_branding
Then you insert the sound byte at the end (or beginning) of the youtube videos you upload
Or have the sound byte play when you login/loadup at SnodyWorld.com
Then they can't get the "keepin it real!!" earworm outta their head and they are forced to buy your knives to get rid of the earworm.....heheheh
I'd consider doing some articles for your website..sure Holmes
Do I have to write using paragraphs and puncuation?...lol
That is gonna cost you BANK!! (just kidding!!)
Will you hook me up with a limited edition digital urban camo tactical slingshot with the T Rock Logo on the handle???
