The knife making market: Self promotion vs no self promotion..

I have never heard Mr. Snody say "MY KNIVES ARE THE GREATEST, ALL OTHER KNIVES SUCK!!", "IM THE BEST KNIFEMAKER OF ALL TIME!!", its just "Hey I got some cool knives, come over and take a look,".

We are offering the best handmade custom knife for $99.00 anywhere in the world.
http://www.bladeforums.com/forums/showthread.php/910297-Blue-Boss-Only-99-00-FOR-SALE-NOW-ONLY-38-Pieces-Available-The-Blue-Boss-2011

I can't say whether his statement is true or not, but it's there.
 

I also cannot say for sure that statement about that knife is true or not as I do not own that knife, but I also don't see how it pertains to the arrogant statements I listed, that I have heard other makers/companies say verbatum. Proclaiming that your product is superior, is not a proclamation that all other products are garbage.

Sidenote: Given the steel choice, heat treatmant, demonstrations I have seen, and the fact that it is a handmade and limited run item from a reputable and respected maker, I'd say that is a fairly accurate statement.
 
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