The NEW Benchmade Knife Co.

What a mess. Not BM's decision, but those who are so narrow minded as to only see what the don't agree with.

The N690 Steel that BM will use is the Cobalt based version. I'm not sure it's the same stuff Extrema uses.

Why is BM dividing the line-up? Except for the restricted Black Line, it's simple business logic: Start with the red line, which will introduce people to the blue line, whiich will peak interest in the gold line.

Why are people so pissed-off just because of a new introductory line of knives? What has changed, except for making some BM's more affordable? NOTHING!

Some are complaining about a $180 push dagger, but some of those folks probably don't have any problem shelling out $400.00 for a production knife with basic materials and attributes, I.E. Strider.

--dan
 
BM made the right move to combat the competition. Now beginner collectors can gain entry through the red line. The entry level fixed blades look very nice.
 
I don't see the "red line" offerings as a problem as long as they make a clear division between red line and the rest of their offerings. Kindof like (if you're into guitars) Ovation has the Celebrity "Pacific-based subsidiary" line, which is categorized separately from their (to quote their website)"more upscale American brothers." Their New Hartford,CT guitars are as good as they always were, and they retain their respectability because of this distinction.
 
this is fannnntastic....its great to see all those bm addicts turn on the company after 2 seconds, nice one guys:(
 
shaft,
Don't despair, not all BM addicts have turned on the company......just some of the ones with a more fragile consitution, narrow view of the world, overly simplistic view of manufacturing/marketing, limited understanding of economics, and those who fear change. ;)

Personally, I'm looking forward to their new line and new models. And I will be getting more BM knives in the near future.


Mike
 
Funny, I haven't have a BM (I'm a SpyderNut) and yet I'm defending them.
 
If BM is starting up a new line for entry-level users, more power to them. I may or may not be interested in the new made-in-Taiwan series, but I do love the BM knives I already own. Some people say that all overseas production of knives is bad, but I just don't see it that way, personally. For instance, my favorite Spydercos tend to be made in Japan and with the blade-making history of Seki-city the quality is evident.

As for BM, I will always love the knives I own from them, and if they want to branch out to reach a wider target of users to improve their business position what is the problem? I realize some people like the idea of the name-brand status but if that's the case just buy their higher-end products. Those will still remain beyond the financial reach of most people out there anyway. Would you rather BM not be able to compete with other companies and possibly go under? Not me. The very few times I've needed customer service in the past, BM did terrific by me, far better than most other companies of any type in my experience.
Jim
 
Ok, to kind of change the subject a little. Does anyone know when the other new stuff will come out? I heard that benchmade was going to release a whole bunch of new stuff but the site doesn't indicate that many
 
Originally posted by macarthu
I don't understand why anyone is upset about the push dagger. An individual or company is free to place whatever price tag they want on whatever product they create. And if the market won't bear that price, the product will fail or the price will come down. It's a beautiful thing. If you don't want to pay $180, or more likely $100, for it, don't buy it. On the other hand, an Ascent (Pika) for $30 sounds pretty good compared to the one I bought for $65 a year ago. I'm glad Benchmade is doing this, good for survival and success. Good for them.

I have no problem with the red line - none of it appeals to me that much so far, but I think its rather cool of them - although I would rather get a CRKT for an entry level knife, they appeal to me a bit more, have more "pop" to them, and dont leave a weird taste in my mouth like Benchmade does.

My problem with the push dagger is this - yes an individual company is free to do whatever they like, indeed - but by doing so Benchmade has displayed their colours for all to see.
$180 for a piece of 440? Thats arrogance in the extreme.
Restricting the sales? Thats either severe nievete, foolishness (not qualities I look for in a company making a tool I may need to save my life), or (and I feel this is more likely the case) a marketing ploy that makes nothing but a mockery of concern for the safety of our men and women in uniform, be it a Police uniform or a Military uniform. Such a marketing ploy makes people go "Ohh look, restricted - gotta get me one of them" and go after their credit card. So, its using hype and sensationalism, at the expense of our Police and Military personell, to sell an over-priced product. If this was Lynn Thompson doing this everyone would be up in arms about it - but no this is Benchmade, we cant hate Benchmade, they ARE the knife industry, Les is a god!
No, drop the cult bull-**** - Benchmade is just another company, and apparently just another company looking to make a buck. They dont seem to actually listen to their customers needs and wants, they just go with whatever hair brained idea is newest, and then expect people to buy it because its new and cool. Some can, and I can somewhat say, well thats capitalism, good for them I suppose.
But, it all adds up into a sickening display of BS and marketering that also hurts the knife industry - marketing or not, the more companies that send out the message "tactical knives are for police and military only", the more we civilians come under official pressures when we carry tactical/defensive knives. Eventually it is this type of thing that will undermine our abilities to carry any sort of edged weapon. I'm sorry, but I wont support a company that does that - it hurts me, as a knife owner, maker and student of the defensive arts, and IMNSHO, it hurts all of us in the same manner. Thats why I feel the need to speak out against it so strongly.


Originally posted by dano
Some are complaining about a $180 push dagger, but some of those folks probably don't have any problem shelling out $400.00 for a production knife with basic materials and attributes, I.E. Strider.
There is still a great difference between a Strider with ATS-34 or S30V blade steel and a purpose designed hand fitted sheath and a 3 ounce chunk of 440C with an injection molded sheath.
There also seems to be a great difference between the people, and their priorities, behind those two companies.
Not to turn this into a Strider thing, but look at it like this - Striders are simple because, in the real world, simple works - the fancyest, most done up, newest whiz-bang thing is going to break in ten minutes, and the simple, proven, KISS principle made thing wont. Thats what makes a Strider or any similar knife worth money to someone like me if I were to be in a situation where I needed that kind of reliability. There is worth to a Strider beyond what its made out of, or the technical specifics of its construction. The principles, beliefs and understanding of the tools and what they are for, that is behind those knives is what gives them their value. Its not just another huckster out to make a buck.
Those who disagree with me, wont pay $400 for a Strider and thats their g_d given right.

That Benchmade is a nice design, I like the design - but the principles displayed by over-charging for it, and restricting its sale sicken me. Its not a custom, its barely more metal (and not as good a quality metal) than an Emerson La Griffe, yet while a Griffe can be had for $50, they expect at least $100 for this thing? Sorry, I'm not going to fall for it.
I'll buy the Anza push dagger, with better steel (I like files more than 440-C, yes) and actual scales, and put my own kydex sheath on it for a grand total of about $60, or buy a CS push dagger and put my own better sheath on it for about $60 again. Then if I have to kick it into the river some cold rainy night, I wont be out so much and I wont have compromised my ethics and personal beliefs in the first place.
 
Originally posted by satin
If this was Lynn Thompson doing this everyone would be up in arms about it

I agree. Many here seem ready to bash Cold Steel at every opportunity. If Lynn Thompson made a new Safekeeper with a black coating and made it a restricted item people would complain. I have an old Urban Skinner (now called the Safekeeper III) and IMO that is the best all-around push knife (it is not really a dagger) since it is a good utility blade as well. A pushdagger is one place where I prefer a rubber handle to other materials.
 
BM restricts Auto sales...why is that any different? A double edged push dagger is illegal in most states; I'd look at this as more of a liablility issue for BM, not a marketing issue.

As for the price, as with most other over-priced, over-hyped designs, people and the market will dictate if it's successful.

--dan
 
Dano,

There are single-edged fixed blades and manual folders in the Black line. In one case, one 72x folder is Blue and the other is Black. I'm hoping that it's an accident, but, then, it's not my company. I just buy from them.

Morgan,

I wouldn't blame what has happened on capitalism (I blame increasing lifespans and soaring standards of living on capitalism. I blame most of what capitalism is blamed for on 'mixed-economy' or 'fascism'. I do this because fascism masquerades as capitalism and capitalism dutifully takes the rap :grumpy: ). It's Benchmade's loyal customers that allow Benchmade to be unresponsive to many consumer requests, not capitalism. Capitalism just allows the customers to buy what is being sold and Benchmade the oppurtunity to succeed or fail on their terms. The freedom to make choices includes the freedom to make bad choices.

I understand the concern about the Black series, but I don't think that one company is going to be able to make life harder for knifeknuts. I'm guessing that, along with the joy of associating with safe-and-serve folks, the line was created for Benchmade's largest market segment. Which may explain why some of the knives are legally restricted items.

Well, that's my take on it.
 
Originally posted by dano
BM restricts Auto sales...why is that any different? A double edged push dagger is illegal in most states; I'd look at this as more of a liablility issue for BM, not a marketing issue.
If its a liability issue, then why make it at all? Either you make tools for hurting people or you dont, there just isnt any (realistic) way to get around that, not emotionally, not logically, not morally, not ethically - you do, or you dont. If you cant settle your stomach around doing it - then dont.

Automatic knives are restricted items under federal law, like a machine gun - that makes them a much different animal than a knife that is simply restricted by law in several states. DeSantis and Galco will sell IWB holsters to people in California and Maryland without restriction, but most of those people wotn be allowed to carry their guns like that, concealed, by state law - but its up to them to know that.
I think it sets a bad example, I think it could be the start of a bad trend - I think it tells the non-knife public that anyone who has this kind of knife, and isnt a cop, a soldier, etc. is a bad person suffering violent mania and just wants to hurt people. Is that logical? No, not really - but when was the last time the general, non-knife/gun/RKBA public, was logical? Or more to the point when was the last time the organization putting forth the doctrines these people subscribe to, were logical? Exactly.
I think its bad business all around. JMO.
 
To go along with legal issues pertaining to the sale of certain knives to only safe-and-serve folks (nice thombrogan)
......product liability laws may also apply.

Benchmade could make a certain product difficult or impossible for you to get. Which may or may not be legal for you to own in your state or country. Then suppose you get it anyway through other than what would be considred normal chanels. You go out and harm yourself and/or someone else. Benchmade would seemingly have a better chance of not getting a law suit slapped on them or at the very least have a decent defense because they did what they reasonably could to keep it out of your hands.

Just look at all the law suits against gun manufacturers....big ouch in their wallets. Even if you win....you lose big bucks defending yourself.

Product liability laws effect quite alot of products that we purchase. For instance....motor cycle helmets in the U.S.. A huge part of their cost is for the helmet manufacturers lawyers to defend them against angry moms whose sons rode their bikes too fast, recklessly and killed themselves by hitting a telephone pole thereby busting in their skulls, breaking their necks and then dying. The angry moms claim that the helmets did not do their jobs, even though it was clearly their little boys own dumb fault. And we all know that helmets have limits at which even they cannot help you. But the helmet manufacturers still have to defend themselves......all equals money out of their bottom line.

Just to add a little bit more. Now of course the cynical side of me feels that Benchmade knows that there is a certain amount of sales to be had from safe-and-serve folks...but also a bucket load more money from normal law abiding folks. The money is out there, they just have to make sure they cover their legal hind quarters. That's why it makes business sense to continue making these products. Knowing that they are somewhat legally covered, but also knowing that "joe public" will also be able to buy these items. They make money and can still throw up their hands and say things like....."For the life of me, I have absolutely no idea how that person got ahold of this."

Something to think about before getting overly upset.

Again...just my very humble opinion,
Mike
 
Originally posted by Gollnick
Benchmade has long had what they are now calling "The Blue Line" and "The Black Line." There has always been and will remain some cross-over between them. Benchmade has also long had what they are now calling "The Gold Line," it's just been disorganized and sort of random. Now, they're adding "The Red Line," a line of lower-cost knives many of which will be made off-shore.

I'm no fan of off-shore manufacturing and I'm disappointed to see Benchmade going that route. But, I understand the economics of it.

What remains to be seen is how well Benchmade will maintain the quality and integrity of The Blue Line. Time will tell.

.......


Can be a good tactic, financially. Maybe a better plan, to avoid the Cadillac problem, would be to sell the cheaper knives under a different brand name. XYZ POS knives or something. Owned by Benchmade but they're not identifying themselves so openly with the "bottom end" of the market.

That way if you say you have the Benchmade Pig Stabber the less well informed people will say; "Oh yes, Benchmade, bloody good knife."

If you say; "I've got an XYZ POS Goat Destroyer", people will say; "Yes, nice enough I guess but the Benchmade Pig Stabber is much nicer, should have got one of those."
 
I already said in my previous post the push dagger price was a typo error...

But then someone comes along giving some BS reason for the price...about it being illegal and s*&*...

Man...don't you feel embarrased now...
 
Ah, I am happy now. The typo has been fixed, and while the legal mumbo jumbo is a bit much, I will give them a pass.

Just took a look at the red line- the little rant fixed blade is nice. Is it my imagination, or is it a fixed blade Kodiak? .
 
Good deal, that price is more like it. Red, White, Blue, Green, Black or whatever...just like people guess there's a place for all of 'em.
Some are just more of a disposable/throw away item than others-
 
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