As a small business guy, I applaud ZT's MAP program. I have products in my business that are SUPPOSED to have a MAP but no one follows the rules and the manufacturers are too lazy/greedy to enforce their threats. That means that my brick and mortar store drops some of these products because competing with online drop-shippers for razor thin margins isn't worth my time or investment.
ZT holding dealers to a MAP has actually meant that a B&M shop in my area has picked up the ZT and Kershaw lines. Had they not, I probably would have never gotten a ZT. Dropping $240 on something I can't handle first isn't something I tend to do.
So, I walk into their store, handle the 0452 for about 45 seconds, thumb out my cash and walk out grinning.
Two weeks later, I decide I need that 350st. Walk in, 60 seconds later, walk out $135 poorer but happy. Another couple of weeks, man that Launch 2 for under 90 bucks looks like it would be fun. Buy that. Then the 909 I saw while buying the Launch keeps calling to me. I head back in and get that one too.
So, by ZT holding everyone to that same price point, a B&M sporting goods shop took a chance on carrying high end HD folders in an area where a Buck 110 is usually the fanciest knife you see. Because they stocked them (again due to MAP), I felt comfortable buying them upon inspection. They didn't invest a ton on their stock either. I believe I have purchased a quarter of their inventory

I'm told new knives are coming in soon, so I'm sure I'll be back when I get the itch again in a couple of months.
Screwing around and skirting the MAP, imho, only hurts everyone. The internet is such a cutthroat place to do business as it is.