LOL, to believe data to be gospel with no other independent testing anywhere is also laughable. Also if you hang out on the forums for any length of time you know that I am not the only one who has made these claims. They are in fact pretty common.
I do not think you are wrong for coming to your own conclusions about your experiences with steel, however...
Part of the issue you have with S30V's performance could be because each manufacturer is not necessarily doing the heat treat the exact same way. Additionally, each individual batch in any given production run may not have experienced the same treatment during processing, although the intention is to keep everything the same.
However, consider what we know about S30V. We know it is extremely well documented, that almost every major manufacturer uses it (Spyderco, Benchmade, ZT, Gerber, Al Mar, Boker...), and we know that collectors and users alike ("knife people"; us) report their findings to each other for comparison. Regardless of how much hype something has, the actual performance of any given steel will be proven through real use which, more often than not, results in a pretty accurate reflection of basic data points as described by the steel manufacturer.
In other words, data like relative toughness, corrosion resistance and wear resistance are all quantitive information gained through use. Yes, to be called anything close to data, the testing would have to be in controlled conditions, but this is the point of testing; to gain accurate information through use, in order to compare and inform. The fact that you discount "testing" means you're choosing to ignore the findings of both steel and knife manufacturers, who have a rather large invested interest in ensuring they are not lying or misrepresenting their product.
What do you think would have happened if S30V turned out to be garbage? If, for instance, Spyderco had rushed to push a new knife steel out into market, don't you think they'd have done their own testing of the steel after their own heat treatment? They in fact do, and place their findings in the back of their catalog every year, as far as I'm aware. Benchmade does the same thing.
Instead, you see S30V still being used as an entry to high end stainless steels. Both factory manufacturers and custom makers use it, and while I find the market very saturated, it speaks to both the performance and ability to sell a knife using the steel.