Trends....

I would agree that (like the PBJ stuff), it's a gimmick. However, from a marketing standpoint, it's been genius, because pretty much every run of all the things they make (or have made), they sell out. Not too shabby. You even get big names like Victorninox, Microtech, Benchmade, and others wanting to jump in. And let's not talk about the Case PBJ knives, those sell out in seconds, just like GECs do. Kinda crazy.
I don’t begrudge people for buying the things, or them for making em. My ol lady has one:

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What I do begrudge wholeheartedly is their bullshit explanation for how it came about. No way in hell am I buying that.
 
I like variety. You will find no duplicates in my small collection, everything is different in color, texture, and/or pattern.

However, I too dislike the dessert warrior trend. While purple is my second favorite color, PB&J does not appeal to me either.
 
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