tv advertiseing? pros and cons ?

I would think a tv ad would be good. Leaning towards the quality and how long they've been around.

I don't know anyone that listens to AM radio stations.
 
What Buck needs is a stack of free catalogs in every hardware store and gunshop in America. Not TV commercials. You could print millons of them for the cost of TV advertising. Just think about every guy in America going to the store on Saturday to buy a garden hose and picking up that free catalog on his way out the door. A printed catalog would give Buck an opportunity to EDUCATE as well as PROMOTE. The average Joe would then learn "Bucks aren't just made in China anymore"..... ;o)
 
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That and make the website pictures better. I was looking for info on an old schrade I've had for years and they have very nice pictures on their website. Quite honestly I would feel more compelled to by a schrade because the pictures are so nice, vs Buck.
 
I listen to am radio. Talk radio anyone?! I think before buck worries about tv adds. They need to keep up with production and inventory levels. I think buck can't keep up with demand. They sell slipjoints,lockbacks,flippers,stick tangs,full tangs ,neck knives,store exclusives,costums. How many other knife company's make so many different knives that appeal to so many people?
 
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