Hello,
This is precisely the reason manufacturers attempt to set minimum advertising prices. Dealers react with an attitude of "Who are they to tell me what price I should sell products for?!" Who they are is people who know about the industry. If dealers would follow these guidelines in the first place, price wars would be a thing of the past and sales would be based on better customer service, availability, etc. But most dealers choose to ignore these pricing recommendations in favor of undercutting everyone in sight. Items can always be put on sale (a legitimate sale - not a permanent low price disguised as a sale) and once customer contact is made you can always choose to sell at a lower price to give someone a deal if that is what the customer wants. This "I will beat anybody's price by 10%" stuff is BS.
These self-policing policies are a benefit to the dealers - at least they would be if dealers were ethical enough to follow the suggested guidelines and not thumb their noses at guys like Sal Glesser. You make your bed, you lie in it.
Later,
MBS
This is precisely the reason manufacturers attempt to set minimum advertising prices. Dealers react with an attitude of "Who are they to tell me what price I should sell products for?!" Who they are is people who know about the industry. If dealers would follow these guidelines in the first place, price wars would be a thing of the past and sales would be based on better customer service, availability, etc. But most dealers choose to ignore these pricing recommendations in favor of undercutting everyone in sight. Items can always be put on sale (a legitimate sale - not a permanent low price disguised as a sale) and once customer contact is made you can always choose to sell at a lower price to give someone a deal if that is what the customer wants. This "I will beat anybody's price by 10%" stuff is BS.
These self-policing policies are a benefit to the dealers - at least they would be if dealers were ethical enough to follow the suggested guidelines and not thumb their noses at guys like Sal Glesser. You make your bed, you lie in it.
Later,
MBS